We believe it's not just what brands say that matters, it's what they do. We believe that the companies that create great experiences, and deliver the most value to their customers, are those that will succeed in the marketplace.

It may sound obvious, but it turns out that treating people better delivers greater business results than just shouting the same message at them over and over again. We all love great advertising, and great advertising works. But today, advertising is just one part of what our clients need in order to win.

So we've built a company that not only helps clients advertise, but also help them deliver on their brand promise, through great interaction ideas and flawless execution. A company that helps clients measure and optimize the performance of everything they do. A group that can work on a marketing program that may look more like a lasting line of business than like just another campaign. And a partner that can help bring departments, companies, and customers together in new ways.

This is how we view our company's role: building outstanding experiences for customers in every channel where they encounter a brand, refining the mix of activities on an ongoing basis, and continually ensuring that those efforts are driving results for our clients.